Lytics joins Contentstack to power the future of Composable Digital Experiences

We’re thrilled to announce that Lytics has been acquired by Contentstack, a leader in headless Content Management Systems (CMS) and Composable Digital Experience Platforms (DXP). Together, we’re on a mission to deliver the world’s first fully integrated composable DXP, combining real-time customer data with personalized content to help brands create more impactful digital experiences at scale. 

At Lytics, we’ve always been pioneers in Customer Data Platform (CDP) technology. Our Experience CDP (xCDP) helps businesses shift from managing data to delivering meaningful customer experiences across channels. Now, as part of Contentstack, we’re doubling down on that mission by integrating our data-driven personalization capabilities with Contentstack’s powerful content management tools. 

This partnership is all about unlocking new opportunities for you. We know that personalized experiences are critical for cutting through digital noise and building lasting relationships with your customers. With Lytics + Contentstack, you’ll be able to do just that—faster and more efficiently than ever before.

What does this mean for you?

• We’ll continue to support and enhance our Experience CDP, including integrations with popular CMS platforms like Contentful, Drupal, and WordPress.
• You’ll have a seamless path to a fully integrated DXP with Contentstack, enabling you to unlock more value from your customer data through tightly connected content and personalization tools. 
• For customers ready to upgrade their CMS, Contentstack provides a best-in-class solution to help you scale your digital experience strategy. 

We’re excited about this next chapter and the possibilities it brings. Our focus remains on helping you deliver personalized, real-time experiences that meet your customer’s ever-changing expectations.

Learn more about the Lytics + Contentstack partnership here.