Platform: Data privacy and security

Pantheon and Lytics Are Bringing Personalization Within Reach

Adapting to a post-third-party cookie world: Navigating the shift with third-party data and dynamic consumer identity strategies

Should your company be concerned about the ethics of using AI-powered tools?

The power of customer data, analytics, and privacy-compliant personalization for financial services

Building a comprehensive data governance checklist: Best practices

Why consumer data privacy matters: A modern guide for businesses

How to measure data quality: A comprehensive guide

Data balkanization: The key to balancing global privacy and regional data residency requirements

The value of data privacy: Why protecting your customers’ PII matters

Privacy by design: How Lytics offers flexible data storage and access without compromising security

Lytics’ 3 principles of information security (+ best practices)

The top 7 CDP use cases for retail marketing in 2023

The top 5 data clean room use cases for marketers

What is the ADPPA and how does it impact marketing?

What is data anonymization?

What is a data quality audit and how can it benefit your marketing?

The FTC data security and privacy update explained

How to choose the right Customer Data Platform (CDP) for financial services

Customer data protection in CRM: A practical guide to CRM data security (2023)

What’s data aggregation and why does it matter for business?

How consumer companies leverage data for better marketing decisions

How to do audience segmentation to target the right customers

Evaluating cloud connectors for the customer 360 data program

Data breaches: How they happen and how to deal with them

Client side vs Server side: Everything you need to know

How can you measure the ROI of a customer data platform?

Customer 360: To build or not to build?

A guide to privacy-first marketing in 2022

Understanding the impact of 2022 data privacy regulations

Consent-positive data advocacy panels: Why do I need one, how do I build one?

How to alleviate costs through database integration

Protecting first-party data enhances your relationships with customers

Ad agencies and CDP: The future of marketing

What is data governance and why do you need it?

How to handle consent in a privacy-forward world

Passing the SOC 2 Audit for 2021: Lytics helps make sense of your customer data and your legal data protection obligations

Third-party cookies are crumbling. What does this mean for advertising beyond 2022?

Understanding how server-side tracking works

5 New security advantages of ML and AI-based marketing technology

Marketing attribution and conversion tracking: how to ensure data privacy

Securing the cookieless world of first-party data

Consent management and why it matters

Our response to Log4Shell: Lytics systems and customer data uncompromised

The Data Council: A play in one act