CDPs vs. DMPs: What’s the difference?
August 16, 2016
We’re often asked how CDPs (Customer Data Platforms) differ from DMPs (Data Management Platforms). To answer this question, Lytics CEO, James McDermott, took to Quora and then expanded his thoughts to author a whitepaper on CDPs vs. DMPs.
To understand some of the critical differences between the two technologies, check out the whitepaper. And if you still have questions? We’d love to hear from you.
