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CDPs vs. DMPs: What's the difference?

James McDermott demystifies the differences between Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) and outlines what you need to know about new emerging categories of marketing tech.

We’re often asked how CDPs (Customer Data Platforms) differ from DMPs (Data Management Platforms). To answer this question, Lytics CEO, James McDermott, took to Quora and then expanded his thoughts to author a guide on CDPs vs. DMPs.

To understand some of the critical differences between the two technologies, check out the guide. And if you still have questions? We'd love to hear from you.

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