We’re excited to announce that Lytics is the first purpose-built, customer data platform (CDP) to be a Snapchat Audience Match Partner.
Brands who use Lytics can now leverage their cross-channel customer interactions — from their email service provider and online ads to websites and mobile — to run more relevant Snap Ads that drive real business results.
Snapchat has 173M daily active users who spend 30-plus minutes in the Snapchat app every day. These are highly desired audiences of millennials — and more — who brands are trying to reach with their messages and who traditionally do not use email or other social networks at all.
Lytics customers are already accustomed to building omni-channel audiences and orchestrating cross-channel campaigns with the Lytics CDP. Most of our customers onboard custom audiences to other ad platforms (such as Facebook, Instagram and Google) on a continual basis and see improvements in return on ad spend (ROAS) of 40 to 60 percent. Customers such as Nestle, The Economist magazine, Dr. Martens and many more rely on Lytics to be a real-time customer database and sync audience segments (e.g., “Likely to Buy,” “Unsubscribed from E-Newsletter”) across all touchpoints.
With this new Snap integration, Lytics customers are able to seamlessly sync audiences into Snap Custom Audiences and launch campaigns in minutes. The key benefits of this partnership are: