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Snapchat selects Lytics to help onboard custom audiences

We’re excited to announce that Lytics is the first purpose-built Customer Data Platform (CDP) to be a Snapchat Audience Match Partner.

Brands who use Lytics can now leverage their cross-channel customer interactions—from email to online ads to websites and mobile—to run more relevant Snap Ads that drive real business results.

Snapchat has 173 million daily active users who spend 30+ minutes in the Snapchat app every day. These are highly desired audiences of Millennials, Gen Z, and more who brands are trying to reach with their messages and who traditionally do not use email or other social networks at all.

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Lytics customers are already accustomed to building omni-channel audiences and orchestrating cross-channel campaigns with the Lytics CDP.

Most of our customers onboard custom audiences to other ad platforms (such as Facebook, Instagram, and Google) on a continual basis and see improvements in return on ad spend (ROAS) of 40% - 60%.

Customers such as Nestle, The Economist, Dr. Martens, and many more rely on Lytics to be a real-time customer database and sync audience segments (e.g. “likely to buy,” “unsubscribed from eNewsletter”) across all touch points.

With this new Snap integration, Lytics customers are able to seamlessly sync audiences into Snap Custom Audiences and launch campaigns in minutes. The key benefits of this partnership are:

  • Real-time data: Lytics removes the hassle of uploading CSV files or having out-of-date customer data in Snapchat Ad Manager. Lytics will automatically update your Snapchat audience in real-time with the latest customer information from any marketing channel.
  • Reduced ad spend: With real-time integration, you can suppress users from irrelevant Snapchat advertising programs or add new users right away to drive response.
  • Ease of use: Lytics makes onboarding custom audiences to Snapchat a snap! You don’t need any development resources. You simply authenticate once and synch audiences continually. This takes minutes to do, so you can spend your time creating the right ad creative and campaign—not worrying about the data.
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Ready to learn more? Check it out or request a demo!

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