Understand three key advantages that quick-service restaurants should expect from leveraging a customer data platform (CDP). Trent Jones, Strategic Account Exec, shares how multi-channel marketing and personalization dramatically improve using CDP technology.
VentureBeat recently hosted a webinar featuring Lytics customer Atlassian on how they're using a customer data platform to build their Engagement Platform.
VentureBeat recently interviewed Jeff Hardison, VP of Marketing at Lytics, on why more and more companies are buying customer data platforms versus building them in-house.
Check out MarTech Today's recap of MarTech East in Boston and how Lytics and Customer Data Platforms were a key theme of the event.
With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.
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