Lytics behavioral scores probably won't replace your existing marketing segmentation. But, they will definitely make it better. Read this article if you’re curious about how behavioral scoring can improve your marketing precision.
Identity Resolution sifts through data from many sources to create an accurate and unified customer record. Although a computationally intensive process, the right framework can make it a lot more flexible.
Data-driven marketers seeking precision beyond traditional demographic and attribute-based segments will want to look at behavior-based targeting. Read this article to learn how these types of predictive segments drive marketing ROI.
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