The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.

By Darren Guarnaccia on Mar 13, 2018

Using Artificial Intelligence to Maximize Marketing Resources and Reach the Right Customers

How you can use AI to boost the performance of your marketing channels, without increasing your budget or headcount.

Marketing Personalization

By Julia Farina on Sep 1, 2017

Webinar: How Dr. Martens and Wildfang Create Cult-Like Followings Using a Customer Data Platform

Adweek recently hosted a webinar on how edgy retailers Dr. Martens and Wildfang build and maintain customer relationships with a customer data platform.

Lytics Webinar Personalization Customer Data Platform Adweek Dr. Martens Wildfang

By Sarah Yablok on Mar 14, 2017

A Developer's Introduction to Content Recommendations

Did you know that Lytics offers one-to-one content recommendations powered by user affinities, and that getting our recommendations on your website is as easy as writing HTML? Lets walk through an introduction to Lytics content recommendations and this simple developer use case.

Developers Personalization Content Marketing Lytics Content Affinity

By Michael Lange on Mar 8, 2017

Keeping Visitors Around with Content Recommendations

Today we released the next iteration of the Lytics Web Personalization tool. It ties together our pre-existing open source Pathfora SDK and our Content Recommendation API to create a unique authoring experience geared towards increasing user engagement and content marketing.

Lytics News Personalization Content Affinity

By Julia Farina on Feb 17, 2017

Why Your Emails Get Deleted — And How A Customer Data Platform Can Help

Relevant and personalized email marketing seems to be the exception rather than the rule today. In this post, we'll explore how to send emails that people will actually read and enjoy.

Email Marketing Personalization Customer Data Platform

By Julia Farina on Feb 16, 2016

TechCrunch Features Lytics' Customer Data Platform For One-To-One Marketing

TechCrunch features Lytics' Content Affinity Engine as a powerful tool that enables marketers to personalize their marketing and send the right content to the right person.

Customer Data Platform Marketing Personalization Content Affinity Engine TechCrunch