Understand three key advantages that quick-service restaurants should expect from leveraging a customer data platform (CDP). Trent Jones, Strategic Account Exec, shares how multi-channel marketing and personalization dramatically improve using CDP technology.
Our new capability provides a fresh way to visualize where audience, activation, and marketing campaigns merge in the Lytics user interface (UI).
Adweek recently hosted a webinar on how edgy retailers Dr. Martens and Wildfang build and maintain customer relationships with a customer data platform.
Chief Marketer news site recently featured Dr. Martens and their use of predictive data science and a customer data platform to improve e-commerce conversions and average order value.
Agora Financial, a leading digital media company, recently executed personalized web campaigns with Lytics’ Personalization product and saw a 167 percent bump in revenue from the website. We interviewed Agora's web director, TJ Tate to see how they did it.
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