We’re thrilled that TechCrunch is as excited about the underlying data science powering our Customer Data Platform as we are. Understanding who your customers are and what content they like are fundamental to a more personalized customer experience. Now a marketer can use Lytics’ Content Affinity Engine to determine which content on their website (e.g., blog posts, product pages, email imagery) performs best with individual customers.
Lytics’ Content Affinity Engine is just one of many powerful features of our Customer Data Platform (CDP). Our CDP helps brands merge real-time customer activity across engagement channels (email, web, sales, customer support, etc.) to provide a more comprehensive customer profile. Combining this holistic understanding of individual customers with the individual content that interests them allow marketers send more personalized, relevant communications. Curious about what this might mean for your business?
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