Treat your customers as segments of one

Thanks to Amazon, Netflix, and Spotify, everyone from passive “just browsing” users to brand evangelists expect to be served engaging, relevant content. Personalization is marketing’s new normal. And, according to Gartner, brands stand to lose 38% of their customers due to poor personalization efforts.

Do we have your attention?

The question on every marketer’s mind is: “We have so much data. We have so many platforms. HOW can we consolidate all of that information and create offers that appeal to each and every person without producing millions of individual pieces of content?”

How can we treat each customer as a segment of one?

And while we’re at it — how can we deliver the “just right” amount of personalization? A recent study found that 86% of consumers are concerned with data privacy, yet ironically, 72% will only engage with personalized marketing messages. Developing a personalization strategy can be as daunting as it is critical.

Companies are collecting data at breakneck speed but struggle to consolidate the information and derive actionable insights.

The easiest solution is to use a Customer Data Platform (CDP), which empowers marketers to go from insight to campaign launch in one click. CDPs unify data sources, apply machine learning, and build intelligent, behavior-based profiles. Serving relevant content to each person is automatic. With Lytics, it even happens in real-time.

If you’re not treating your customers as “segments of one,” you’re missing the opportunity to build loyal repeat customers. We promise, it’s easier than you think!

If you’re ready to treat your customers as segments of one, we’d love to show you how to make that happen. Take 15 minutes and watch one of our Snack Break webinars to learn more.