Increasingly, Software and a Service (SaaS) companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian discusses how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab also discusses how other B2B SaaS companies can use CDPs to harness customer data to increase sales and loyalty.
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