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Watch: How SaaS Leader Atlassian Uses a Customer Data Platform for More Relevant Customer Engagement

Increasingly, Software and a Service (SaaS) companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian discusses how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab also discusses how other B2B SaaS companies can use CDPs to harness customer data to increase sales and loyalty.

Check out the webinar to learn:

  • Key considerations when deciding to build versus buy a customer data platform
  • How companies are taking advantage of CDPs for more relevant communications
  • How data science can improve marketing efficacy
  • The trends and market factors driving the need for customer data platforms
Lytics And Atlassian Engagment Platform Lytics And Atlassian Engagment Platform

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