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Customer Data Platforms: Build or Buy?

We think it’s pretty cool that VentureBeat recently interviewed Lytics’ own Jeff Hardison on why companies buy CDPs instead of build them. Jeff discusses how off-the-shelf solutions tend to be far less expensive and much more integrated than in-house solutions that may be less robust and feature-rich.

Our Takeaway

Increasingly more and more companies such as Heineken, The Economist, Atlassian, General Mills, have adopted Lytics’ Customer Data Platform, to help them quickly ramp up their marketing power. If you want to hear directly from one of these brands check out this webinar featuring software leader Atlassian and why they opted to purchase a CDP to power their new Engagement Platform.

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