Customer Data Platforms: Build or Buy?
October 12, 2017
We think it’s pretty cool that VentureBeat recently interviewed Lytics’ own Jeff Hardison on why companies buy CDPs instead of build them.
Jeff discusses how off-the-shelf solutions tend to be far less expensive, much more integrated, more robust and more feature-rich than in-house solutions.
Check out the full interview and webinar for Jeff’s insights, as well as insights from leaders at the Customer Data Platform Institute, Venture Beat, and Lytics’ clients.
