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September 1, 2017

Webinar: How Dr. Martens and Wildfang Create Cult-Like Followings Using a Customer Data Platform


Adweek news site recently held a webinar featuring customer-obsessed retailers Dr. Martens and Wildfang. The webinar outlined how these edgy retail brands are using Lytics to maintain their cult-like followings and build long-term customer relationships.

Check out the webinar to learn:

  • How these companies use data to fuel consumer passion via personalization that also boosts conversions
  • How they use behavior-based segmentation to enhance the customer experience
  • Best practices for using a customer data platform

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