What did you do last week? Maybe you posted a few new pieces of digital content, hosted a webinar, or put the finishing touches on a new email campaign. By most accounts, that would be a good week. But what if I told you, a week from today, you could begin boosting customer engagement with your brand by 10%. Or increase online conversions by five percent. Or identify customers who were at risk of churning and win them back?
That would be a great week.
Introducing Lytics View
You may have seen the exciting news earlier this week. You can start doing all those things, and more, in seven days with our new Lytics View solution. Lytics View allows marketers to begin collecting valuable behavioral data that can drive meaningful change in your current marketing campaigns within seven days. Lytics View uses powerful customer data platform (CDP) technology but is far easier and way faster to implement than your typical CDP solution.
Contrary to popular belief and what other CDP vendors may tell you about the need for a 360-degree view, or a unified view of your customer, you don’t need to collect all your data first. You don’t even need to get the IT department heavily involved. Simply insert a JavaScript tag on your website and you’re ready to start collecting behavioral data from your website traffic. Couple that with data from Facebook, Google ads, or your email campaigns and you’ll have a very good understanding of your customers’ behavior and how they engage with your brand.
Lytics View puts CDP technology to work for you quickly. It starts delivering actionable, new insights about your customers and campaigns in as little as seven days. It’s self-guided, with step-by-step instructions that let you import existing data and campaigns to get fast results. It doesn’t require much, if any, IT involvement to get started. It helps you maximize your marketing spend by focusing on the right audiences. And it shows you exactly how to improve your marketing campaigns with clear visualizations and recommendations for the actions to take.
With Lytics View, you’ll be able to answer questions you never could before:
- Which content is contributing to customer engagement and what kind of content should I create to keep them engaged?
- How much are my marketing campaigns really contributing to achieving my marketing goals?
- What can I do to increase online conversions, from sign-ups to sales?
- Which customers are most at risk of churning right now? Tomorrow?
- How do I tailor the right omni-channel experience to each customer?
Boost marketing and customer engagement efforts
Lytics View quickly boosts your marketing and customer engagement efforts by giving you the right data and the right data science to target a specific marketing goal. That goal could be increasing brand engagement, increasing online conversions, reducing customer churn, or identifying your most connected customers. Once you choose your goal and connect data from your website, ads, or email, you’ll start to receive the important insights and recommendations needed to make a measurable business impact. Within seven days, Lytics View collects enough behavioral data to begin populating Journey Intelligence and Experience Intelligence reports that show you how effective your marketing campaigns are against a specific goal and how well they drive conversions, with recommendations to improve those results.
Focus on the data that really matters
Unlike other CDPs, which want you to spend a lot of time creating a 360-degree view of the customer before providing any insights, Lytics View focuses on the data that really matters—the 10% of your data connected to customer behavior. Lytics View uses data science to uncover insights while providing recommendations to create personalized experiences and deepen customer engagement.
Most marketers would do anything to boost engagement and conversion by five to ten percent. But you don’t have to spend months or in some cases, years, to collect and unify every single data point you have on each customer to reach that goal. By targeting the right data with the right data science, Lytics View can start driving measurable results in seven days.
