Website personalization: 7 examples to inspire you
April 28, 2022
Website personalization allows you to make relevant product recommendations, improve customer loyalty, and increase time spent on your website. This all leads to more profit.
If you’re in need of some inspiration, read on.
Below, we go through seven website personalization examples from brands like Hulu, Bombfell, and Spotify.
1. Amazon
Even though Amazon sells almost everything, they still manage to personalize their website to your needs. Amazon collects and analyzes your data, finds out what you’re interested in, and presents you with those products.
When you head over to your Amazon homepage, you’ll either find products you’ve searched for in the past or any relevant products that the Amazon algorithm thinks you might like.
When a visitor is casually scrolling through Amazon, this level of personalization increases the chances of impulse decisions.
Implementing this in your ecommerce store also doesn’t have to be complicated. If you’re collecting data from customers, you already have all the tools. Simply present these customers with what they like.
2. Bombfell
Bombfell is an online clothing store, and if you’re like many of us, you probably can’t decide between the countless pieces of clothing on sale.
Bombfell uses personalization to make your shopping experience seamless.
When you sign up for a Bombfell account, the site will present you with a five-minute survey that gathers essential information like:
- What look you’re going for
- Your favorite types of clothing
- Types of clothing you don’t like
It’s almost like having your own stylist. When you go to your homepage, Bombfell already knows what you like and presents you with those options.
If you own an online clothing store, using surveys when signing up users is a must. It sets you apart from the competition since few shops are doing this, making the buying decision easier.
3. Stitch Fix
Stitch Fix is similar to Bombfell, but they specialize in women’s clothing. They also give you a quick survey when you sign up, but with their own twist.
They’ll ask about your size, shape, the look you’re going for, and your preferred style. Then they’ll compare it to their existing subscribers. Next, a professional stylist will pick out a few pieces of clothing for you based on your answers, and within a few minutes, you’ll receive an email featuring the best outfits for you.
This personalized online shopping experience is revolutionary, but you can go one step further.
After presenting customers with clothing they might like, include another survey that asks how accurate you were. This gives you a clear view of your personalization efforts and where to improve.
4. Hulu
After watching a few TV shows and movies, Hulu presents you with quick access to these titles. That way, you don’t have to hunt for the next episode of your favorite show.
They’ll also suggest titles based on the content you’ve previously watched. So, for example, if you’re a big fan of comedy, Hulu includes the latest comedies on your homepage as soon as it’s released.
5. Spotify
Spotify has thousands of titles to listen to. When you first sign up for an account, it’s hard to decide what to listen to. To remedy this, Spotify collects the titles of music you’ve previously enjoyed and makes recommendations based on these genres, making it easy for users to select a song or podcast to listen to.
However, you don’t have to run a subscription streaming service to make this form of personalization work. If you’re offering multiple products, collect and organize customer data to improve personalization.
6. Pandora
Pandora does something similar to Spotify but takes it to the next level.
Let’s say you’re tired of all your current songs and don’t feel like choosing new songs to listen to. Pandora offers a personalized radio station feature. You can just hit play, and Pandora plays songs it thinks you might like based on previous titles.
But the best part is that you can rate these recommendations. You’ll find thumbs up and thumbs down buttons, so feel free to give feedback based on how good the suggestion is.
You could use this in your business too. Whenever you give personalized suggestions to customers, make it easy for them to rate your recommendations. It’ll make your improvement goals much more straightforward.
7. LinkedIn
LinkedIn fills your homepage with relevant links and updates based on your connections and content viewed. So when you log into LinkedIn, all the suggestions on your homepage are there because of data-driven decisions, which increases the time spent on the app. LinkedIn also suggests contacts to connect with based on your field of expertise.
Better personalization — made simple with Lytics
To run successful personalization campaigns, you’ll need to collect, manage, and organize customer data. If you’re looking to take your personalization to the next level, sign up for a Lytics free trial. Our customer data platform makes collecting and organizing data easy.
