Why marketers choose Lytics over ActionIQ
ActionIQ is a basic database solution with orchestration limited to data syncing. Lytics Decision Engine CDP provides marketers insights and a customer journey canvas to drive business outcomes.
If you want to activate first-party data in your downstream tools or need a better understanding of your customers and opportunities, then Lytics is your best choice. Focusing on your marketing goals with custom use cases shortens our platform’s time-to-value, so you see your ROI in 30 days.
See the difference for yourself. Get a demo from one of our expert solution engineers.
You don’t have to be a data scientist to leverage first-party data
Lytics Decision Engine is the only CDP built for marketers. You can access predictive models to make better audience segments and activate user interest and behavioral data in your campaigns. Spec’ing, building, and deploying a new model in ActionIQ takes weeks and requires a data team. With Lytics CDP, marketers can create a no-code custom model in 3 minutes.
| Lytics | ActionIQ | |
|---|---|---|
| Marketer focus | No data team is required to create custom models | |
| Access customer interest and behavioral data natively in the platform | ||
| Real-time personalization of onsite experiences | ||
| Strategic services, including custom use cases | ||
| Fast implementation and deployment | Two weeks to implement and two weeks to validate so you see ROI in 30 days | 6 months to implement and gather customer data |
See Lytics Decision Engine in action
- Access first-party data natively in the platform
- Personalize onsite experiences
- Retarget high-value users
“We could kick this off quickly without a ton of overhead and begin collecting data on our customers and their interactions with our web properties. Based on that data, we could make informed marketing decisions and see ROI beginning almost immediately after implementation.”
David K, VP Technology, Business Intelligence & Data
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