Know your customers better than ever — with reports, insights, and scores that go beyond demographics.
Lytics in-depth models and reports can be built and activated in minutes — offering consistently fast time to value. With Lytics Reports, available within Decision Engine, you can uncover patterns to better understand what motivates your audiences, and translate that into campaigns for maximum relevancy and returns.
Reports you can analyze, share, and act on — available in minutes.
Create unique views into an audience's composition, uncover hidden insights, and easily share those findings with your team — with profile-level, campaign-level, content-level, lookalike model, and goal reporting. Not only do our reporting capabilities allow you to easily compare audience composition and growth over time to better understand high value audiences, but they also enable you to leverage these insights to recognize friction points in the conversion funnel.
Our reporting capabilities, a powerful, standard feature of Lytics Decision Engine, includes:
User Profile Insights & Scores
User profile intelligence lets you get a holistic picture of an individual’s profile — made up of elements such as a user’s Behavioral Scores and User Level Topic Affinities to help you make more informed and targeted decisions. Also, gain an understanding of users likelihood to re-engage, current engagement level, and frequency of user interactions.
Custom Reports
Powered by our lighting-fast segmentation engine, Lytics Reports allow you to create customized views into how your audiences are evolving over time, the distribution of user attributes within a segment, and so much more. Through using our powerful dashboarding tools to visualize and gain critical insights from your customer data, you can make informed decisions and maximize your marketing strategies for optimal results. Plus, easily share your findings with your team.
Audience Insights & Lookalike Model Reporting
Track size and growth of your audiences over time, glean key insights into your audience's content and product preferences, and see behavioral characteristics to help you make smart marketing decisions. Get an overview and health status of lookalike models created in an account. Drill into individual models for an overview of the accuracy, reach, feature importance, and more.
Content Insights & Reporting
Content reporting includes a robust set of tools to help users measure interest in a particular content topic. Easily analyze the relationship between users, content, and products with Affinity Summaries. Also, visualize what types of content users are interacting with our Content Collection Overview and our Topic Taxonomy (content maps).
Campaign Reporting
Whether you’re trying to track ongoing campaigns or looking at previous campaign performance, you can quickly and easily pull important campaign metrics such as reach, clicks and click rate. Also, monitor destination metrics to see the amount of users being sent downstream for activation.
Goal Reporting
Visualize where performance stands against goals you set with our easy-to-use Goals Canvas, and see which campaigns are contributing most toward your goals with our Goal Intelligence Report. Plus, the Experience Intelligence Report gives you detailed campaign level metrics so you gain additional insights, while the Connected Customers Report shows how many users are interacting with your brand, and what channels they are engaging with.
Worried about resources? Let us serve as an extension of your team.
While Lytics products are highly self-serviceable, we offer a variety of packages to assist customers in set-up, usage, maximization, and maintenance of products designed to ensure customer success. This includes helping you set up, analyze, and leverage reports.
The experience I've had working with the team at Lytics has been fantastic, and the Lytics platform really easily solved our problem. It gave us the sort of information and the insights we needed to make actionable decisions. And it all happened fairly fast. Within a couple of days, a week of using the system, we were able to start figuring out ways to make better marketing decisions. ”
- Adam Thurman, Director of Marketing, American Conservatory Theater
Reports are just one part of the Decision Engine story.
Lytics boasts the fastest time to value of any Customer Data Platform (CDP), and features advanced capabilities, including out-of-the-box AI/ML predictions.
Get started with Decision Engine today and start generating marketing ROI in weeks, not months.