Boost engagement with location based personalization
Use a visitor's current location to deliver tailored messaging to provide relevancy. Align recommendations with their surroundings, like highlighting relevant activities or destinations, to create a more engaging and personalized experience.
Engaging visitors effectively requires delivering content that resonates with their current context and environment. Without location-based insights, marketers often rely on generic messaging that fails to capture the visitor’s immediate needs or interests, leading to missed opportunities for meaningful engagement. Additionally, understanding a visitor’s geographic location at scale can be resource-intensive without the right tools, making it difficult to align promotions, recommendations, or experiences with their surroundings. This lack of relevance can result in lower engagement rates, reduced conversions, and an overall disconnect between the visitor and your brand.
How can Lytics help?
Automatic collection of location-based data
The Lytics web SDK uses a visitors’ IP addresses to determine their current location, providing a simple yet powerful way to customize content without requiring additional integrations, enabling instant personalization opportunities.
Multi-signal location
The out-of-the-box Lytics schema has prebuilt fields and mappings for both geo-location insights from IP addresses and for collecting zero or first-party data, such as visitor-provided zip codes or preferred locations, on the profile. This enables the creation of comprehensive profiles that offer deeper context for tailoring promotions and recommendations to individual users. Learn more about the Lytics Common Schema in our Common Schema 101 video.
Advanced segmentation with location-based logic
Lytics’ Audience Builder enables you to create precise segments by combining location data with other key attributes, such as user interests, behaviors, and engagement levels. This ensures your campaigns target the right audience with highly relevant messaging. Watch the Audience Membership 101 video to familiarize yourself with Lytics Audiences.
Activate location-based personalization with Lytics widgets
Leverage Lytics to dynamically activate geo-targeted experiences on your website. Serve localized content, such as recommendations for nearby events, region-specific offers, or seasonal promotions, ensuring web visitors receive highly relevant and timely messaging.