Build a connection between your email database and web traffic.
Easily capture email addresses at the moment of submission and link them to web activity using Lytics’ client-side custom event functionality.
Marketers often face the challenge of connecting email subscribers to their web activity in a meaningful way. Without a seamless way to unify email data with web behavior, building accurate customer profiles becomes difficult, resulting in fragmented insights that hinder personalization efforts. Capturing this connection at critical touchpoints, such as the moment of email sign-up, is crucial for establishing a clear link between identity and behavior. However, implementing this level of data integration can be resource-intensive and complex without the right tools, leaving many marketers struggling to achieve real-time data unification and actionable insights.
How can Lytics help?
Streamlined data collection with the Lytics SDK:
Lytics’ JavaScript SDK simplifies client-side data capture, enabling you to send custom events—such as email submissions—directly from your website. This flexibility ensures you can seamlessly collect critical both zero and first-party data points, without complex technical setups. See our documentation here to learn more about data collection using the Lytics tag.
Unified cross-channel data for more comprehensive profiles:
Lytics automatically links email addresses to web cookies and other behavioral signals, creating comprehensive profiles that connect activity across email, web, and other channels. These unified profiles provide a complete view of customer behavior, enabling more targeted and impactful engagement.
Omni-Channel Insights to Unlock Advanced Marketing Use Cases:
With profiles enriched by cross-channel behavioral data, Lytics empowers you to execute sophisticated marketing strategies. Whether you build dynamic audiences to deliver targeted email campaigns, focus paid media efforts, or personalize on-site experiences, a unified profile can maximize the potential for meaningful customer interactions.