Reward highly engaged loyalty members with exclusive first-access offers.
Recognize and reward your top loyalty club members using Lytics’ behavioral scores to identify highly engaged customers. Provide them with first access to exclusive or limited-edition products to deepen their loyalty and connection to your brand.
Basic implementations of loyalty programs can struggle to identify and reward their most valuable members effectively. Traditional metrics like dollars spent, number of items purchased, or length of time in the loyalty program can overlook other critical behavioral signals, such as frequency of engagement, consistency in interactions, or recency in activity. Without these insights, it becomes challenging to distinguish members who are not only valuable customers but also potential brand advocates. Recognizing and delighting these customers is essential to fostering loyalty and encouraging them to amplify positive sentiments within their networks.
How can Lytics help?
Behavioral scores that identify positive engagement:
Use Lytics’ nine out-of-the-box behavioral scores—such as Frequency, Momentum, and Intensity—to pinpoint your most engaged loyalty members and ensure they receive targeted rewards. Learn more about Lytics Behavioral Scores here.
Unified profiles for comprehensive customer insights:
Combine engagement data with purchase history to create detailed profiles of your top-tier members, helping you tailor rewards that align with their interests and behaviors.
Audience building for exclusive campaigns:
Create dynamic segments of highly engaged loyalty members and deliver personalized campaigns offering early access to exclusive products, such as limited-edition collections. Haven’t built your first audience yet? Watch the Audience Membership 101 video to familiarize yourself with Lytics Audiences.
Out-of-the-Box integrations for sending exclusive access email invitations:
Seamlessly integrate with leading email service providers to send targeted email invitations for exclusive first-access opportunities, ensuring timely and personalized communication with top members. Review our list of integrations to see which email marketing tools we support.