Contentful

Integrating Contentful and Lytics allows you to import content from your website, campaign, and custom structured content from Contentful to Lytics to personalize email, web, mobile, and ads content for your customers.

Use Lytics machine-learning content affinity engine to classify Contentful documents. Lytics content recommendations may act as the decision layer for dynamic, one-to-one content personalization.

• Web Personalization