Google Ad Manager (DFP)

Google Ad Manager (also known as DoubleClick for Publishers or DFP), allows you to generate revenue on your website by displaying ads inline with your site’s content.

Using Lytics, you can pass the audiences an individual visitor is currently a member of to expand the level of targeting available for any Ad Manager Ad Unit. This may lead to more targeted impressions and higher CTRs.

Lytics identifies your visitor, even if they are anonymous and combines all known information about that particular visitor to improve ad targeting. Check out our How does Lytics work? docs for more detail on what is possible.

• Advertising