Google Optimize

As part of the Google Marketing Platform, Google Optimize allows you to do A/B, split and multivariate testing on your website.

Integrating Lytics and Google Optimize opens up personalization opportunities to create more engaging online experiences. The Lytics JavaScript tag is automatically available in Google Tag Manager (GTM) to start collecting data from your website and writing it to Google’s data layer.

• Web Optimization
• Web Personalization