Oracle Eloqua
Import contact and user activity from Oracle Marketing Cloud (formerly Eloqua) into Lytics, combined with other system data from web properties, mobile apps, ad networks and more for a holistic, actionable view of your customers.
Lytics uses data science to create behavioral scores and measure content affinities for each user profile so you can orchestrate customer journeys at scale.
Oracle DMP (Formerly BlueKai)
Improve online, offline and mobile marketing campaigns by integrating Lytics with Oracle Data Management Platform.
- Data Management Platform
- Marketing Automation
