Salesforce DMP (Krux)

Connecting Lytics and Salesforce Data Management Platform (DMP) allows you to use Lytics audiences and behavioral data within the Salesforce DMP ecosystem. This is achieved through a two-step process. First, Lytics uses the Salesforce DMP pixel to send our _uid, or unique web indentifier, to Salesforce DMP linking the user. Next, a CSV with selected Lytics user fields and _uid is exported from Lytics and imported into Salesforce DMP addding additional user attributes and enhancing targeting capabilities.