Unified ID 2.0
Reduce your dependency on third-party cookies with a new and better approach to identity management. One that enhances consumer privacy and transparency over their data while enabling marketers, publishers and advertisers a safe and secure mechanism to gather, store and use consented data.
Lytics now supports Unified ID 2.0 allowing you to improve cross channel identity resolution and addressing third-party cookie deprecation for advertising platforms like The Trade Desk and LiveRamp.
- Advertising
- Data Enrichment
