Webhooks

Webhooks are commonly used in conjunction with custom development. They are an easy way to have your product or application receive a signal from Lytics when we notice a change in a user’s state (enter/leave audience). This can be very valuable for triggering changes in multiple systems without having to ‘ask’ our platform for an update. Instead we ‘tell’ your system when something has changed, so that you can take action. If an audience definition needs to be changed and it has an active webhook, we recommend stopping the webhook workflow and recreating it after making the changes.