• Leadership

    Learn more about the Lytics leaders

  • Leadership

    Learn more about the Lytics leaders

James McDermott

James McDermott, CEO

James McDermott is co-founder and CEO of Lytics. James was previously CEO of Storycode, a mobile software company acquired by Postano and vice president, business development at Webtrends, an analytics and optimization company.

Aaron Raddon

Aaron Raddon, CTO

Aaron Raddon is the co-founder and CTO of Lytics. Prior to Lytics, Aaron was a software engineer at Webtrends. He is an avid outdoorsman in his spare time.

Joyce Boss

Joyce Boss, CFO

Joyce Boss is the Chief Financial Officer of Lytics responsible for the finance, accounting, human resource and administrative functions. Joyce was previously the CFO at Cedexis, which was acquired by Citrix. She has also held financial leadership roles at Janrain and Tripwire after starting her career in public accounting.

Jonathan Cogan

Jonathan Cogan, SVP of Global Sales

Jonathan is responsible for leading global sales at Lytics and is focused on both new business development and existing client success. Previously, Jonathan was the SVP of Sales at Jama Software and GoodData and has also held senior sales leadership roles at both Janrain and Webtrends.

Carol Ward

Carol Ward, VP of People

Carol Ward is the VP, People of Lytics responsible for all Human Resource and administrative functions. Carol was previously the VP, Human Resources at Janrain, which was acquired by Akamai Technologies. She has also held HR leadership roles at Digimarc, YottaMark, Merant, and ADP.

Ken Diamond

Ken Diamond, VP of Account Management

Ken Diamond is the VP of Account Management for Lytics, responsible for the overall satisfaction, health and growth of our customers. Prior to Lytics Ken ran the Global Account Management team at GoodData and has held leadership roles for the past 25 years at various SaaS technology companies.

Lewis Barr

Lewis Barr, VP of Legal

Lewis is responsible for the company's legal and compliance matters. He was previously the General Counsel and VP of Privacy at Janrain, held legal leadership positions at Fios and New Edge Networks, and worked as an attorney in private practice. Lewis began his legal career as a staff attorney with the U.S. Court of Appeals for the Ninth Circuit after serving as a Peace Corps volunteer in Gabon, Africa.

Kathryn Gruenefeldt

Kathryn Gruenefeldt, VP of Engineering

Kathryn is the VP of Engineering at Lytics and is responsible for leading the Software, DevOps, and Data Science Engineering teams. She's spent over 20 years leading engineering teams, most recently at Joust Labs, Inc. and Simple Finance. She holds a BA in computer science, finance, and management from the University of Oregon and an MS degree in computer science from UC-Davis.

Kendall McMahon

Kendall McMahon, VP of Product Management

Kendall McMahon is the Vice President of Product Management at Lytics. Her responsibilities include overseeing the design and development of the Lytics platform. Prior to coming to Lytics Kendall was the Head of TV and Cross-Platform product for Comscore, a media-measurement company. Kendall spent her past 20+ years in various leadership roles in the media and marketing space, both on the content side as well as in measurement and analytics.

Lytics is backed by JMI Equity, Comcast Ventures, Two Sigma Ventures, Voyager Capital, Rembrandt Venture Partners, and EPIC Ventures.

Lytics board members

James McDermott
James McDermott, Lytics CEO
Erik Benson
Erik Benson, Voyager Capital
Suken Vakil
Suken Vakil, JMI Equity
Brett Queener
Brett Queener, Independent
Andrew Cleland
Andrew Cleland, Comcast Ventures

Explore our products

Core Customer Data Platform

Unify your data to create a real-time single view of your customer. Simplify workflows for campaign activation using real-time data and segments.

Intelligence

Understand what drives your customers, accelerate their journey towards specific marketing outcomes, and activate messaging across all channels.

Automate

Automate the delivery of the most relevant message, in the appropriate channel, using machine-learning based predictions.