Unify your first-party data.
Understand your customers.
Deliver relevant experiences.
Collect and merge anonymous and known user profiles automatically.
All profiles remain current with interest and engagement scoring and capture other actions as people engage with your brand.
Build profiles off of multiple unique identifiers, leading to more identity matches with increased accuracy.
Single Sign-On (SSO), 2-Factor Authentication (2FA), consent management tools, and more for increased security.
Audience membership updated in real-time to reflect in-the-moment customer interests and behaviors.
Create, edit, and manage audiences quickly and easily with Audience Builder.
Add filters for behavior, content interests, demographics, and more to create target groups.
Monitor and track audience evolution over time.
Measure the impact of different experiences and gain visibility into the unique characteristics of individuals within an audience.
Retrieve any user profile attribute or audience membership status to build your own personalization or recommendation engine using a RESTful API.
Target your best customers or those at risk of churning with campaigns designed specifically for them, using insights from Audience Discovery.
Surface relevant content to increase customer engagement using topic affinity scores.
Understand brand engagement with engagement scoring.
Momentum, intensity, frequency, recency, quality, and propensity scoring helps develop a communication plan that matches users’ level of engagement with conversion goals.
Build stronger engagement strategies by understanding which experiences provide better results and why.
Understand who is most likely to convert from one stage of the customer journey to the next and why.
Visibility of all cross-channel campaigns in a centralized location to view how customers move towards specific marketing outcomes.
Align experiences to the appropriate stage(s) of the customer journey.
Define a single experience, or multiple options, available for brand engagement.
Automate the movement of customers through various journey stages according to their real-time individual engagement and signals, recognizing any changing profile characteristics.
Drill into each stage of the journey or experience to view reach, clicks, and more to measure message performance.
Leverage in-depth behavioral analysis to predict when a person is most likely to engage and deliver experiences at the right moment for each individual.
Understand your content and how it best matches to individual interests.
Automate content recommendations to keep visitors engaged by offering more of what they want to see.
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