AEG Presents turned fragmented customer data into precise knowledge about their customers and leveraged this connected customer data to target personalized preferences, automatically and at scale.
Watch how leading publishers use Lytics Customer Data Platform for more relevant and contextual experiences.
Check out how business information publisher Access Intelligence used Lytics to grow their professional services business by 54%.
Check out how SourceMedia used Lytics for their data driven, Account-Based Marketing Solution and realized a seven-figure increase in advertising revenue in under a year.
Racing Post — the United Kingdom's No. 1 horse racing daily media site — uses Lytics to bring all of their customer data into one place for more targeted and dynamic audience segmentation. In one month's time, their email open rates increased by nearly 20% and they saw a significant spike in subscription sales.
As a business information company with a wide range of media properties, Access Intelligence wanted both to overcome the challenges of personalizing experiences for subscribers, and to deliver highly valuable leads to advertisers. They turned to Lytics to help them unify and leverage their customer data and grew their professional service business by 54% as a result.