AEG Presents
80% reduction in campaign execution time
AEG Presents promotes and markets all aspects of live contemporary music performance. It is one of the largest live event promoters in the world with more than 10,000 events annually around the globe. Its goal is to offer music fans a live event experience they will love. While booking concerts is an art, targeting music fans with a promotion for a concert they’ll likely want to attend should be a science. That’s where a partnership with Lytics comes into play.
But getting to the promise of personalized, relevant marketing was challenging. Here’s why:
– AEG Presents works with every combination of venue, from small clubs to large arenas. That requires a CRM tool everyone could use regardless of structure or ownership.
– It must send out, with high confidence, concert suggestions fans will want, which is challenging given the wide and varied interest in music styles and bands.
– Unreliable fan profiles made it challenging to know who to target for a particular concert and which recommendations would most delight fans.
– Fragmented, unstructured customer data that lived across various tools and channels compounded the problem.
In addition to these issues, AEG Presents wasn’t sure how to overcome the challenges of scaling their marketing programs. Their journey of discovery led them to the Lytics Customer Data Platform (CDP). A CDP helped AEG Presents see how they could realize the promise of personalized, one-to-one marketing and serve the individual what they love in an automated way, reducing campaign time to market.
Download the Case Study
