Nestle Purina
1000x conversions at 1/10 CPC for one Facebook campaign
One of North America’s most well-known leading CPG pet adoption websites is known for serving up personalized messages to pet lovers—wherever they are in the pet ownership journey. To get an accurate view of their customers, the company partnered with Lytics Customer Data Platform (CDP) to gather and better use their first-party data. This allows the brand to build trust and loyalty with their customers by ensuring they get the right information at the right time based on their individual needs.
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