Regit
Driving better customer relationships with Lytics
The relationship between cars and their owners has always been a special one. In an age when marketers are inclined to see consumers as being on a customer journey with their brand, surely car owners are the shining embodiment of that journey. From test driving a new car to trading in their old vehicle, the lifecycle of car ownership is an integral part of our own lives. And for one company, Regit, improving that relationship is what drives their entire business model.
Regit bills itself as “Your Digital Garage.” Based in Manchester, UK, the company provides car services to more than two million motorists in the U.K.—everything from help buying and selling their car to Ministry of Transport (MOT) inspection reminders. While there are other companies on the market that help car owners with a portion of that journey (e.g., selling their car online), Regit is in it for the long haul: they want to build relationships that serve the lifecycle of car ownership, from one car to the next. Regit’s pursuit to help the car owner has not gone unnoticed with over 50,000 new registered users a month and over a million monthly visits to the site. By helping motorists navigate car ownership more effectively— whether it’s looking for vehicle history or a new car—Regit is able to monetize that relationship and deliver value to consumers by connecting owners with the services they need.
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