Customer Data Platforms 101: A Marketer’s Guide
If you’re not quite clear on what a CDP is, you’re not alone.
The most practical way to define a CDP is by looking at what it should do for marketers.
With third party data and cookies rapidly falling out of use, 73% of companies report that a CDP will be critical to their customer experience efforts. However, adding new software to a complicated tech stack can feel daunting, but a CDP doesn’t complicate your MarTech. It unites it.
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In this guide you’ll learn:
- What a CDP is and how it drive business results
- The significant role CDPs play in first-party data collection
- How CDPs can automate omni-channel, personalized marketing
- How CDPs help companies stay compliant with data privacy regulations
