How resilient retailers and CPG brands can use data insights to scale while reducing spend
Four areas to focus on unlocking business value with data that's connected, intelligent, and secure
Data-driven digital insights that unlock growth in retail and CPG
From supply chain unpredictability to changing customer expectations and uncertain demand, it’s a jungle out there for retail and CPG brands. Modern data and AI tools are the driving force to help overcome these challenges.
With Lytics and Google Cloud, you can:
- Collect, organize, and take action with first-party data
- Nurture meaningful relationships with your customers
- Identify and engage targeted audiences with ad experiences that address their unique needs
In this eBook from Lytics and Google Cloud, learn how retail and CPG brands can more efficiently transform data into better buying experiences that increase customer loyalty.
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Using data advocacy to close the consumer privacy trust gap
As consumer data privacy regulations tighten and the end of third-party cookies looms, consumer-facing brands should look more closely at the customer data they’re collecting, and learn to embrace a consent-positive, first-party data-driven approach to doing business.
How a multi-national CPG clocked a 90-day time to value with Lytics and Google Cloud
Learn how one CPG leader turned to Google Cloud and Lytics to help collect and unify customer data, extract actionable insight, and activate customer data to drive ROI.