The IT guide to customer data
A customer data platform (CDP) has the ability to lower IT burden while increasing marketing empowerment. This can effectively bridge the gap between technology and marketing in a digital business world that requires a more synergistic relationship between these two teams.
But what’s the payoff? A McKinsey study showed that companies with CMOs who worked closely with IT to reach company goals were more successful, growing their revenues at 10% a year.
So how can collaboration with marketing improve to serve the needs of the organization without adding more work to the IT team’s already stretched resources? Check out our latest guide to learn just that.
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Download our latest resources for more on these key highlights:
- How CDP can bridge the gap between IT and marketing
- The basics of CDP: What it is and what it isn’t, and how it differs from other technologies
- The workings of a CDP, including: data security, data and identity mapping, connecting to data and activating marketing, data models, and more
