Marketing and IT: The strategic partnership
It’s time to bridge the gap between IT and marketing. An increasingly digital business world requires a more synergistic relationship between these two teams. But before they can align, the teams need to understand where they are now, where they want to go, and how they need to pivot to get there.
The latest research report from Lytics explores just that — including why IT professionals have more confidence in their strategic partnership than marketers do.
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Download our research report to learn:
- How technology has transformed the IT/Marketing dynamic
- Why both teams feel IT should have more accountability for ROI
- What IT and Marketing teams need to form a strategic alliance
