Plain Talk: How the looming cookiepocalypse will affect B2B technology marketers
The world of B2B tech marketing found its comfort zone in decades of over-reliance on cookie-based tactics. But in just one year, Google will be banning the use of cookies and helping usher brands into a privacy-centric era of customer engagement. Is your business ready to pivot?
For years, marketers toed the line between personalization and privacy. Today, data privacy legislation continues to tighten and consumers demand more security, transparency, and control over their data and how it’s used. This means using third-party data without a customers’ consent, in exchange for a more personalized experience, isn’t an option. So, what’s next?
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In this guide, you’ll learn:
- The trouble with cookies (and how the Cookiepocalypse came to be)
- What the tech world is doing to neutralize cookies and third-party tracking practices
- What cookie depreciation means for B2B tech marketing
- Tips to pivot away from cookie dependency before they say goodbye for good
