Plain Talk: Why the end of cookies presents big challenges for media and publishing
The end of the cookie is almost here. How do you plan to pivot your digital advertising efforts, or rethink your attribution and tracking data?
A once-praised tracking tool, cookies are now being ousted by tech giants like Apple, Google, and Mozilla. Data privacy legislation continues to tighten and consumers are now demanding more security, transparency, and control over their data and how it’s used. Companies in the media and publishing industry, who have relied on third-party data for years, now must learn to adapt — or lose touch with what makes their customers tick.
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In this guide, you’ll learn:
- The trouble with cookies (and how we got to where we are today)
- What the tech world is doing to neutralize cookies and third-party tracking practices
- What cookie depreciation means for media and publishing
- Tips to pivot away from cookie dependency before they say goodbye for good
