Plain Talk: What the end of the cookie means for CPG marketers

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Plain Talk: What the end of the cookie means for CPG marketers

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The end of the cookie is almost here. What does this mean for your CPG marketing strategy?

 

Inside Lytics plain talk cookie CPG

With nearly all the major tech players dealing blows to cookies, the end is clearly in sight for the once-praised tracking tool. Apple, Google, Mozilla and others have either blocked or plan to block cross-domain third-party http cookies by the year 2022, which leaves marketers little time to pivot their strategies. What does this mean for CPG companies who have relied on third-party data for years?

In this guide, you’ll learn:

  • The troubles with cookies that got us where we are today
  • What the tech world is doing to neutralize cookies and third-party tracking practices
  • How these changes affect your CPG marketing
  • Areas of focus to pay attention to to help successfully move away from third-party data