2023 Predictions: Customer data, data privacy, and advertising trends
In the face of an economic recession, every brand is scrambling to prepare for what’s to come. On your own time, hear from James McDermott, Jascha Kaykas-Wolff, and Christine Grammier as they share their customer data, advertising, and data privacy predictions for 2023 and a post-cookie future in our on-demand webinar.
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They discuss:
- Why almost 60% of businesses plan to update their data infrastructure in 2023
- The role data privacy and data clean rooms will play with customer data applications this year
- What’s driving today’s continuing growth in technology spending?
- The role of inflationary pressure on the future of search advertising and ad targeting
They also share findings from our recent marketing trends survey and detail all the things ROI-minded marketers need to be thinking about to come out of this year stronger.
