3 ways to navigate data sovereignty in a privacy-first future
Brands concerned with data sovereignty in 2022 are leaping ahead of the pack in the race toward a consent-positive, privacy-first future. Here’s why.
Future-facing businesses are not just making data-centricity a goal. They’re ensuring they check all the boxes that come with it, complying ethically with the data privacy laws and regulations of each region in which they do business (also known as data sovereignty). Often, especially for brands doing business in Europe, California, or within a highly regulated industry, this results in more business agility, better data-driven decisions and less guesswork around data privacy — thanks to the ability to leverage flexible, cloud-based deployment of new tools.
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Watch our on-demand virtual panel discussion with Christopher Page, Customer Solution Architect at Google Cloud and Greg Brunk, Head of Product at MetaRouter to learn:
- What is data sovereignty and how do I get it right?
- 3 tips to navigate the data privacy landscape in 2023
- The impact (and benefits) of a future-proof approach to data privacy
- How CDPs help companies adapt and comply with increasingly strict privacy regulations
