Architecting an effective Customer 360 data program
How can enterprises build lasting relationships with increasingly demanding (and less patient) buyers?
By understanding their expectations — and then exceeding them. Your customers want both infinite choice and instant gratification — and they’re not willing to compromise.
In a world that’s more digitally driven than ever, a customer 360 data program can help by providing consistent views of customers—not just who they are, but what, why, and how they buy. It helps marketers and other business owners make sense of needs, influences, and behavior so they can generate insights, take action, and create opportunity.
Get instant access
Watch our on-demand webinar with Kevin Petrie, VP of Research at Eckerson Group, to learn:
- what a C360 data data program is
- why enterprises need it
- how C360 data architectures have evolved
- how the data warehouse, customer data platform, and cloud connectors support modern C360 data programs
- how to design and manage effective C360 data architectures
