How Land O’ Lakes and MarketWise increased web conversions with personalization
In a 2020 study, 93% of marketers attributed their growing revenue to their personalization efforts. Real-time web personalization can improve customer experience, boost conversion rates, and increase content engagement. We’ve seen this proven first-hand, and Lytics’ customers Land O’ Lakes and MarketWise attest to that. MarketWise identified visitors’ content interests and increased webinar sign ups and post event conversions by tailoring onsite modals. Land O’Lakes achieved a 28% click-through rate and a 38% conversion rate on web banners using Lytics onsite experiences. Hear more in this webinar.
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During this panel discussion, Lytics’ customers MarketWise and Land O’ Lakes O’Lakes speak to how personalizing onsite experiences helped them to:
- Find out what content visitors are interested in
- Speak to each customer differently based on their content interests
- Drive web conversions, increase content engagement and drive webinar signups (and post-event conversions!)
