Data, Decisioning, and Activation
What happens when you pair the right data infrastructure with the right insight and decisioning tools?
With this formula, Wawa was able to drive measurable incremental revenue by leveraging machine learning and insights through strategic activation (led by Leverage Lab). Watch our on-demand webinar to learn how leveraging the value of data, decisioning, and activation have led to Wawa’s unparalleled CX success.
Get instant access
Watch our on-demand customer panel with Dena Pizzutti, Senior Manager of Personalization and Optimization at Wawa, and Major Baisden, Chairman at Leverage Lab, to learn:
- What it takes to build the best infrastructure for your data
- How machine learning and lookalike modeling can help extract valuable insights from your customer data
- How to use those insights to drive customer retention and loyalty
