How Ancestry boosted engagement with the power of data science and personalization
With changing customer expectations and uncertain demand, it’s now more important than ever to personalize marketing. 73% of consumers in 2022 expected companies to understand their unique needs and expectations, up from 66% just 2 years prior.
With over 40+ billion online records, 131 million family trees, and 3 million subscribers, it’s no surprise that Ancestry is attuned to the power of data and personalization. Hear about a recent test Ancestry ran to activate their first-party data with Lytics on Google Cloud in this on-demand recording.
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In this session, Chloe Peterson, Sr. Marketing Manager, Personalization at Ancestry discusses how Ancestry leveraged Lytics on Google Cloud to:
- Build hypersegmented audiences to directly transform their marketing reach and conversion rates
- Apply data science to personalize email templates and target audiences based on their unique interests
- Achieve a 120% lift in click rate
