How to improve marketing results through first-party data enrichment

The ever-changing digital privacy landscape has many marketers wondering, “How can I drive strong marketing ROI with all this uncertainty?”  Look no further than leveraging and enhancing your own existing first-party data.

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How to improve marketing results through first-party data enrichment

Lytics partnered with Versium to show how marketers can do just that in this webinar where we cover:

  • B2C and B2B use cases and success stories
  • How organizations are successfully implementing these strategies
  • Actionable tips and tricks for how to get started at your own organization