How to uncover the right customer data for your business
In a recent survey of 300 professionals, we discovered over ⅔ of marketers are worried about third-party data disappearing—and almost half didn’t trust their own departments to use the data they had effectively.
In this webinar with Lytics President Jascha Kaykas-Wolff and Vanson Bourne researcher Jessica Gillingham, you will learn:
• How ever-expanding stores of information don’t necessarily provide insight
• Why the value of third-party data is declining
• How first-party data may hold the key to unlocking personalized marketing
For a more in-depth look at the study behind the conversation, download The Right Customer Data.
