How to use lifecycle marketing and behavioral signals to maximize customer LTV
What's marketing without a holistic approach? Fragmented, ineffective, and lacking intentionality.
With the cost of acquiring new customers as much as 5-25x more pricey than retaining existing ones, successfully engaging customers and maximizing customer lifetime value (LTV) is a no-brainer. Fortunately, with lifecycle marketing done right, brands can reach customers at each stage of the buyer journey — and use their behavioral signals to better personalize their next brand interaction.
Get instant access
Lytics partnered with with performance marketing agency WITHIN’s Head of Lifecycle Marketing for a co-hosted webinar to help marketers learn:
- How to strategically use discounts to incentivize the right customers
- What types of data to be “listening” for, and how machine learning can help decisioning
- How to start implementing lifecycle marketing at your organization
