The new MarTech stack
There’s increasing pressure for enterprises to unlock the business value of their customer data. Brands can no longer make changes to their digital experience every once in a while. To keep up with changing consumer demands, your martech stack needs to upgrade from a rigid “all-in-one” solution to a modular, best-of-breed suite of tools.
Learn how to provide a superior customer experience with a customer data platform(CDP) central to your modern martech stack
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MetaRouter Head of Solutions Carlos Calderon walks through:
- Why all-in-one tech suits don’t work
- Why CDPs and CDIs need custom solutions
- Challenges of ingestion, audience building, and decision making with your data
