Next-gen CDPs, explained: Leading with customers, control, and compliance in mind
Did you know? As many as 40% of enterprises today feel dissatisfied with their CDP solution. And for most, a lack of flexibility, data visibility, and agility (or some combination of the three) are to blame. The kinds of CDPs that add value, and provide value that lasts, lean on three key priorities: customers, control, and compliance.
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On your own time, get an expert deep-dive into next-gen CDPs from Austin Wenzel, Account Executive at Lytics and Evan Bench, Manager, Professional Services at Lytics. Learn how the future-ready CDPs of tomorrow will:
- Empower brands to use their data, where it lives, in their way. No replication or unnecessary migration needed.
- Prioritize flexibility — including integrating seamlessly with organizations’ data strategies, business architecture, and evolving tech stacks.
- Incorporate a hybrid “build and buy” approach that maximizes your resources and the value of your cloud data warehouse.
